Privacy Policy sell777

1. Collection of Personal Information

sell777 collects your personal information when you register an account, make a deposit or withdrawal, contact the support team, or use any feature on our platform. The types of information we collect include:

• Identity information: full name, date of birth, identification card number (MyKad) or passport
• Contact information: email address, mobile number, residential address
• Financial information: e-wallet details (Touch 'n Go eWallet, Boost), FPX account, deposit and withdrawal transaction information
• Verification information: copies of identity documents submitted during the KYC process
• Usage data: betting activity records, game history, login records, active session time
• Technical data: IP address, device type, operating system, web browser used

This information is required to enable sell777 to provide secure betting services, process your financial transactions, and comply with legal requirements under our international licence.

2. Use of Information

The personal information we collect is used solely for legitimate purposes related to sell777 services. The main purposes of use include:

• Processing account registrations and verifying player identity through KYC procedures
• Processing deposit and withdrawal transactions through supported payment methods
• Providing 24/7 customer support via live chat and email in Malay and English
• Sending notifications related to accounts, bonuses, promotions and platform policy updates
• Detecting and preventing fraud, money laundering, and suspicious activity
• Fulfilling reporting obligations under international licensing requirements
• Improving the user experience and overall performance of the sell777 platform

sell777 does not use your personal information for any purpose other than those stated above without obtaining your consent first.

3. Sharing Information with Third Parties

sell777 does not sell, rent or disclose your personal information to outside parties for marketing purposes. Information sharing only occurs in the following circumstances:

• Payment Processors: Transaction information is shared with payment service providers such as DuitNow and FPX to securely process your deposits and withdrawals.
• Technical Service Providers: Parties that assist us with server hosting, platform analytics and security infrastructure are bound by strict confidentiality agreements.
• Legal Requirements: When required by a regulatory body, court order or lawful authority, we may be obliged to disclose certain information.
• Fraud Prevention: In cases involving suspected fraud or serious security threats, information may be shared with the relevant authorities.

All third parties that receive your data are required to comply with data protection standards equivalent to or higher than those we practise.

4. Data Security and Storage

sell777 invests in robust digital security infrastructure to ensure your data remains protected at all times. The security measures we implement include:

• End-to-end encryption using 256-bit SSL/TLS protocols for all communications between your device and our servers
• Password storage using a one-way hashing method that cannot be reversed
• Use of two-factor authentication for sensitive operations such as withdrawals
• Continuous system monitoring to detect unusual activity or unauthorised access attempts
• Regular security audits by qualified third parties

While we take all reasonable steps to protect your data, no digital security system can be guaranteed to be 100% perfect. We encourage players to also take personal precautions such as using a strong and unique password for your sell777 account.

5. Cookies and Tracking Technologies

sell777 uses cookies and similar tracking technologies to improve your experience on our platform. Cookies are small text files stored on your device when you browse the sell777 website.

Types of cookies we use:

• Essential Cookies: Required for basic platform functions such as login session management and security. These cookies cannot be disabled.
• User Preference Cookies: Store settings such as preferred language and interface display for your convenience.
• Analytics Cookies: Help us understand how players use the platform for improvement purposes. This data is analysed in aggregate and does not identify individuals.

You can control or delete cookies through your web browser settings. However, disabling essential cookies may affect the functionality of certain parts of the sell777 platform.

6. Player Rights over Personal Data

As a sell777 player, you have the following rights regarding your personal information:

• Right of Access: You may request a copy of all personal information we hold relating to your account.
• Right of Rectification: If you find any information that is inaccurate or outdated, you may request that we correct it.
• Right of Erasure: You may request the deletion of your personal data, subject to applicable legal retention obligations.
• Right to Restriction of Processing: You may request that we limit how we process your data in certain circumstances.
• Right to Object: You may object to the processing of your data for specific purposes such as marketing communications.

To exercise any of these rights, please contact the sell777 support team via live chat or email. We will process your request and provide a response within a reasonable timeframe.

7. Data Retention and Deletion

sell777 will retain your personal information for as long as your account is active or as long as needed for legitimate business purposes. Data retention periods are as follows:

• Financial transaction records are retained for the period required by applicable licensing and legal requirements
• Support communication records are kept for a reasonable period for reference and quality control purposes
• Technical activity log data is retained for a defined period for security and incident investigation purposes

Once the retention period has ended or after a valid deletion request has been approved, your data will be securely deleted or anonymised from sell777's systems. The deletion process is carried out using methods that ensure the data cannot be recovered by any party.

8. Changes to the Privacy Policy

sell777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or improvements to the services we offer.

When material changes are made to this policy, we will:

• Update the "Last Updated" date shown at the top of this policy
• Display a clear notice on the sell777 platform's main page
• Send a notification by email to all registered players

Your continued use of the sell777 platform after those changes take effect will be considered your acceptance of the updated terms. We encourage you to review this policy periodically to ensure you are always up to date.

9. How to Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data by sell777, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week in Malay and English — the fastest way to get an immediate response
• Support Email: [email protected] — for more detailed written enquiries or official data-related requests

The sell777 support team will endeavour to handle every enquiry promptly and professionally. For official data requests (such as access, correction or deletion of data), please include your account number and clear details of your request to speed up the process.